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When you bid or purchase an item on eBay, it is considered as a contract and you are obliged to purchase the item you have chosen. However, if you are unable to buy the item or you have some legitimate reason for not buying the item – contact the seller and explain your genuine situation. Many sellers understand consumers’ problem and work according to your choice.

In case the seller does not respond to your query, keep in mind that failing to purchase an item that you have won can result in an unpaid item strike being filed against you by the seller. And if you get too many strikes in a short time period, your account may be restricted or suspended.